FinTech Advisory Services
Innovate and grow with fintech advisory services and integrated commercial, technology, and funding roadmaps.

Profit from FinTech market change
The FinTech industry evolves as innovation and regulation reduce barriers to adoption, increase value added, and enable new models.
Exciting opportunities emerge as AI, APIs, and decentralised finance disrupt traditional finance.
Not all segments are equal, and difficult conditions for growth and fintech funding challenge viability.
FinTech advisory services support FinTechs to make data-driven decisions on strategy, regulation, and enabling solutions.
fintech unicorns globally
median fintech raise, 2024
global fintech funding, 2024
global fintech deals, 2024
Sectors
We provide FinTech advisory services across the fintech industry.
01
Banking-as-a-Service
02
Capital Markets
03
Core Banking
04
Credit Scoring
05
Finance & Accounting
06
InsurTech
07
Payments
08
RegTech
09
WealthTech
Services
Comprehensive FinTech advisory services to enhance your business.
Strategy
Capitalise on product, market, and technology opportunities with fintech industry insights.
Regulation
Secure licenses in the EU and UK in a capital-friendly manner, meet your compliance obligations.
Technology Sourcing
Define requirements and source competitive deals from reliable financial services and technology providers.
Transformation
Optimise business and operating models with advice on innovation, growth and transformation.
Partnerships
Boost your value proposition by partnering in the fintech industry and beyond.
Investment Banking
Acquire, dispose, or secure fintech funding on competitive terms from best-fit partners.
Sure can secure payments, emoney, lending, and crypto asset licenses in the EU and UK. We provide a comprehensive solution, analysing which license and jurisdiction are optimal, business plan development, sourcing of solutions, preparation of license applications and regulatory engagement. We also ensure ongoing compliance.
London has the largest FinTech industry in Europe with sizeable financial services clients, favourable regulation, and ample fintech funding. Amsterdam, Berlin, Paris, and Stockholm are notable. Dublin, Edinburgh, Helsinki, Tallinn and Vilnius are small but high-value centres, often with specialities in areas such as fund management, blockchain, and payments. Malta, Cyprus and others compete to become Europe’s leader in crypto assets.
Global fintech funding has trended down since 2021. In 2024, USD 33.7bn was raised in 3,580 deals. Median deal sizes increased to USD 4m, implying there is still funding for early and late-stage companies with growth prospects. Payments and Lending remain key segments, with Crypto Assets and AI rapidly gaining momentum. IPO and M&A activity remains subdued.
The fintech industry continuously evolves. AI-enablement continues, including anti-fraud, customer service, robotic process automation, and compliance. RegTech is growing segment due to the increase in the number and complexity of regulations. B2B focused fintechs that embed payments and credit into broader processes do well. Open Banking, Blockchain and WealthTech continue to grow, albeit at a more modest speed.
It pays to be Sure
From start-up scale, Sure is by your side.