FinTech Advisory Services
Innovate and grow with expert advice on commercial, product and financial strategy.

Profit from FinTech market change
FinTech grows as innovation and regulation reduce barriers to adoption, increase value added, and enable new models.
Exciting opportunities emerge as AI, APIs, and decentralised finance disrupt traditional finance.
Not all segments are equal, and difficult conditions for growth and fintech funding have challenged viability.
FinTech advisory services support data-driven decisions on strategy, regulation, and technology to scale effectively.
fintech unicorns globally
median fintech raise, 2024
global fintech funding, 2024
global fintech deals, 2024
Sectors we Serve
We work with clients across the fintech industry.
01
Banking-as-a-Service
02
Capital Markets
03
Core Banking
04
Credit Scoring
05
Finance & Accounting
06
InsurTech
07
Payments
08
RegTech
09
WealthTech
Our Services
Comprehensive FinTech advisory services to enhance your business.
FinTech Strategy
Capitalise on emerging product, market, and technology opportunities with industry data and expert insights.
FinTech Regulation
Secure licenses in the EU and UK in a capital-friendly manner, meet your compliance obligations.
Solution Sourcing
Define requirements and source competitive deals from reliable financial services and technology providers.
Business Model Change
Optimise operating and revenue models with advice and plans for innovation, growth and transformation.
FinTech Partnerships
Boost your value proposition by partnering with financial institutions, tech providers, and others.
Investment Banking
Acquire, dispose, or raise debt, equity and grant funding on competitive terms from best-fit partners.
Sure can secure payments, lending, banking and crypto asset licenses in the EU and UK. We provide a comprehensive solution, analysing which license and jurisdiction are optimal, business plan development, sourcing of fintech solutions, preparation of license applications and regulatory engagement. We assist with ongoing compliance matters.
London has the largest FinTech industry in Europe due to sizeable financial services clients, favourable regulation, and ample fintech funding. Amsterdam, Berlin, Paris, and Stockholm are notable. Dublin, Edinburgh, Helsinki, Tallinn and Vilnius are small but high-value centres, often with specialities in areas such as fund management, blockchain, and payments. Malta, Cyprus and others compete to become Europe’s leader in crypto assets.
Global fintech funding has trended down since 2021. In 2024, USD 33.7bn was raised in 3,580 deals. Median deal sizes increased to USD 4m, implying there is still funding for early and late-stage companies with growth prospects. Payments and Lending remain key segments, with Crypto Assets and AI rapidly gaining momentum. IPO and M&A activity remains subdued.
AI-enablement will continue, including anti-fraud, customer service, robotic process automation, and regulatory compliance. RegTech remains a growing segment due to the increase in the number and complexity of regulations in financial services. B2B focused fintechs will continue to do well, especially those with the ability to embed payments and credit into broader processes. Open Banking, Blockchain and WealthTech continue to grow, albeit at a more modest speed.
It pays to be Sure
From start-up scale, Sure is by your side.