We are Financial Services experts
We are proud to serve financial services clients in lending, banking, credit unions, payments, corporate, private equity, and government sectors. Our fintech expertise spans payment gateways, core banking, credit scoring, client engagement, treasury, trading, blockchain, and more.
What we do
We create value at the intersect of finance and technology
We help financial institutions enhance customer loyalty, profitability, and compliance with integrated data, expert advice, and solutions.
We believe customers should receive personalised financial services, delivered with frictionless processes, using composable technologies which are secure, effective, and adaptable.
We pride ourselves on taking a tailored approach for each client, delivering practical solutions backed by commitment, communication and integrity.
Company history
20 years of value creation
Our experience includes start-ups, growth enablement, product innovation, business transformation, and fundraising.
2005-2009
Capital Markets focus
Capital Markets focus
Launched as Key Capital, providing capital markets advisory services. Early transactions included fundraising and restructuring.
2010-2015
Tech focus
Tech focus
Expand to FinTech, including the development of treasury and core banking systems. Active establishing shared service centres in Eastern Europe.
2016-2021
Lending focus
Lending focus
Focus on consumer and corporate lending. Engagements in digital transformation, solution sourcing, and COVID-19 continuity.
2022-
Payments focus
Payments focus
Active advising on payments and eCommerce. Investor in fintech equity, fixed income and crypto asset classes. Rebranded to Sure in August 2025.
Team members
Get to know us
We possess deep knowledge of financial services products, business models, regulations, and technologies.
It pays to be Sure
From start-up scale, Sure is by your side.